M.A.C. Cosmetics Rebrand Case Study
During my second year of college, my corporate branding course required us to give an existing company a complete rebrand.
During my second year of college, my corporate branding course required us to give an existing company a complete rebrand.
Using the past couple of years of data from the American Time Use Survey, I simulated a working day for men and women to see how schedules differ.
Helvetica would definitely be Tom Hanks. But who is Comic Sans?
In the words of John Lennon, "Another year over... and a new one just begun."
The young studio Hawraf is shutting down. The four partners decided to go out by publishing comprehensive documents about how they ran their business.