The five best design links, every weekday


Social Proof: Why people’s behaviors affect our actions

Learn from the best examples of social proof in the industry and how to apply it to increase the perceived value of your product ethically.

Letterboxd: How to nail product market fit with clear Jobs‑To‑Be‑Done

Learn how Letterboxd could significantly improve their app onboarding and retention by focusing on their customers’ jobs-to-be-done.

Spotify Wrapped: 6 psychology principles that make it go viral every year

Learn how Spotify uses psychology to create one of the most anticipated yearly events in the music industry.

Framing Effect: Why context affects decisions

Learn what the Framing Effect is and how to apply it to improve user experience without relying on unethical dark patterns.

The psychology behind highly effective landing pages

Learn what mistakes to avoid when creating landing pages and how to design highly effective ones using psychology.

The Psychology Behind Loom’s Explosive Growth

Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.

Can Bing’s new AI search challenge Google?

This onboarding case study shows how Bing’s new AI chat experience could be improved.

Mental Models: why expectations drives user experience

This case study shows you how to use Mental Models to improve your product’s user experience.

Zeigarnik Effect: Why it’s hard to left things incomplete

Learn what the Zeigarnik Effect is and how to apply it to improve your product without relying on unethical dark patterns.

Typeform: How to offboard users the right way

This offboarding case study shows how Typeform’s cancellation experience could be improved. You’ll also learn a key retention strategy to reduce churn

The UX of Signup Email Confirmation

This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.

Labor Perception Bias: Why faster isn’t always better

Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns.

Tech ethics: If cookie consent prompts were honest...

This case study shows how a cookie consent prompt went over the ethical line. Is your team facing similar ethical dilemmas? Take the Ethics Team Quiz.

Amber Alerts: 5 UX Improvements That Could Save Lives

This case study shows five user experience improvements that could help save more lives by improving Amber emergency alerts.

Google: How to increase feature adoption the right way

This case study shows you Google’s feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.

How Linkedin Increased Notification Opt-in Rates by 500%

This story shows the problem with most retention notifications and how Linkedin reframed their prompts to reengage 5x more users.

The Psychology of Advertising: Why this ad made me stop scrolling

Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.

The Ugly Truth About Net Promoter Score Surveys

This story shows the problem with most NPS surveys and how to increase the response rate of your surveys to get better customer insights.

The Psychology Behind Amazon’s Purchase Experience

Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience.

One Simple Psychology Framework To Improve Your Onboarding

This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention).