Trent Walton on organizing teams to design for the multi-device web.

There has been a recent shift to Flat UI, No Interface and Hiding Navigation Menus. The basis of simplifying is good, but can be counter-intuitive if badly executed. “Make everything as simple as possible, but not simpler.”, Albert Einstein said. When a product is too simple, it can become sterile or worse, it can be deceptive and frustrating at times.