A behind-the-scenes look at researching, concepting, and creating an illustration voice, system, and custom 40+ asset library

Quick scenario: You're on your phone, going through the onboarding flow for a new app you just downloaded. Helpful illustrations appear, guiding and educating you through the process. Now hold up: are the characters in these illustrations diverse or mainly white? Do they seem to be young tech-oriented millennials, mostly men?