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MailChimp explains why 'FailChips' and 'SnailPrimps' are part of its first major campaign

Despite having a name that's pretty easy to pronounce, MailChimp claims that the e-mail marketing platform has a history of people mispronouncing it (a claim that stems from an audio ad that ran in 2014 before the hit podcast "Serial" in which someone mispronounces the brand as "MailKimp").