'How do people actually use our product?' is a fundamental question that every product creator must answer.

Microcopy is the teeny-weeny text or sentences that you see on the user interface of an app.

In this article I am keen to take you through my process of building the new custom logotype for Marvel, from sketch to final product.

Using harmonies and chords to go beyond visuals and enhance the user experience We leverage the sounds of our morning alarm or the distinct beep of an unlocked car to communicate with our technology. Yet there's an assumption that user interfaces communicate mostly through a screen, overlooking the power of sonic language.

In my early days as a designer, I relied on Photoshop or CSS to tell me whether something was right or wrong. If Photoshop indicated that two shapes were aligned, then they were aligned. If two different shapes were the same size, then that was the case.