Making a thought, process, product or service into a tangible concept is a very common struggle for most startups and small business owners. A branding tool that I have worked with (That works for everything from Investment Banking brands to dog breeding) is Brand Personality.

Sketch Tutorials Download this demo file to follow along, or check out UX Power Tools to get the entire UI kit, constructed with all kinds of smart symbols just like this one. Sketch symbols are great because they provide one central place to manage components.

If bots are going to live up to their hype, we have to move beyond the fixed decision trees and pre-defined scripts. Last week, Mikhail Larionov from Facebook, wrote a post about decision trees vs web views. He argues that web views are better than using a bunch of decision trees.

Atomic design is a holistic methodology to create interface design systems. The five hierarchical elements in this non linear process are: Instead of looking at atomic design as a linear process, it's more of a mental model to help us think of our user interfaces as both a cohesive whole and a collection of parts at the same time.

"I love how you did the little houses and the trees, but can you make the mountains look less like breasts?" "How about like this?" "Yes, that works. Can you make the path around the lake a little more heart-shaped?" These are the kinds of conversations I've had with clients over the last decade, working as an illustrator.

When designing a product for the web or mobile world, we usually operate within certain types of interactions and user interface elements - text fields, forms, buttons, checkboxes, or switches, for example. In the chatbot world, the interface elements are different.

The following has been excerpted from Tim Lapetino's Art of Atari , a beautifully produced book showcasing more than four decades of packaging and advertising illustrations from the pioneering video game company. Affectionately nicknamed "the Fuji," the Atari logo still persists as a lasting part of popular culture.

The problem Many prevalent problems in product design today stem from the fact that most design tools were built to imitate traditional print design tools. The core of these applications were either built for editing photos, doing complex illustration work, or making static rectangles with text on them.

Keep design and development in sync | Framer.com Framer is all about empowering designers to own their work. You get to validate and test your designs using real data, plugged into beautiful end-to-end apps that are often indistinguishable from the real thing. But what happens once your prototype goes into production?

High Resolution is a video podcast series with 25 masters of the design industry hosted by Bobby Ghoshal and Jared Erondu. Learn how the world's best companies approach, communicate and deploy design.