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Category: Branding

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Anterior Branding

Branding case stury for a medical insurance AI company.

The World Games 2025 logo

The World Games 2025 logo was designed by John Fairley after an international logo contest for the Chengdu sports event.

A Brilliant brand refresh

We worked with Koto to refresh our brand to better align with our audience of young professionals.

The Most Mispronounced Brand from Every Country

A pair of French companies have the two most mispronounced brand names in the world: financiers Société Générale and car company Peugeot.

Adobe comes after indie game emulator Delta for copying its logo

Adobe targeted Delta for sporting a logo that looked too much like its own.

Triple stripes and trefoil

The history of the Trefoil logo and Adolf Dassler’s logotype for German sports brand Adidas.

Case Study: Serra. Identity and Product Design for Financial App

Creative process on brand identity and user experience design for the financial application Serra.

Zelman Meats logo by Red Dot Studio

The Zelman Meats logo, designed by Sam Lachlan of Red Dot Studio, identifies Misha Zelman’s steakhouse in Knightsbridge, London.

Logo System: Explore 400+ logo designs

Get inspired by exploring this library of real and fictional logos.

Working on the BCWA new identity

Case study for a weighlifting logo redesign.

LogoFav - Curated Logo Inspiration

A collection of our favorite logos from expert designers. Browse 200+ logos with new logos added daily.

Creative Director Tim Lapetino Defines Atari's Legacy

The retro game brand’s past explored and bright future teased.

2024 Craft Beer Branding Trends Review

A deep dive look at beer branding and package design trends.

Pentagram Makes A Splash with a Fresh Rebrand for the Monterey Bay Aquarium

The popular Southern California destination has a newly elevated brand system in honor of its 40th anniversary.

Shoop logo by Lizzie Frost

The Shoop logo feels as warm and inviting as Shoop’s signature dish. Designed by Madrid-based graphic designer Lizzie Frost.

Marcus Lemonis offered $10,000 to redesign Overstock’s new Beyond logo on spec

The new chairman of the former discount retailer went the budget route for its new corporate image.

The Mystery of the Dune Font

Putting a name to the typeface that defined the visual identity of the science fiction series and its author, Frank Herbert

GOV.UK launches new official crown logo for His Majesty The King

The new official GOV.UK logo featuring the chosen crown of His Majesty King Charles III has launched today across the site.

Scientific American Rebranding

Redesign of the oldest continuously published magazine in the US, with a focus on a scientific research and ideas.

Trust the Process

The Smith & Diction Identity Process.