Ever since Netflix became a household name we’ve been scrolling sideways in mobile layouts.

When it comes to UX, word choice doesn’t tend to get as much attention as, say, how to cultivate deeper engagement among your users.

A micro nudge is a well-timed small animation that prompts the user to do a "small" task that they may have otherwise forgotten.

Last year, the iPhone X did away with the physical home button, opting for gesture based interactions instead.

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