We had a chat with Nicholas about his approach to a brand identity project and his thoughts about the future of brand identity design.

Lusion is a real-time, development focussed, creative studio.

The average online shopping cart abandonment rate is 69.89%. Can your ecommerce cart design combat it?

Design decisions across our projects can mean the difference between affirmation and invalidation—and sometimes safety and danger.

Don Norman explains why he’s not convinced by the current obsession with empathy and what we should do instead.