How do you navigate change aversion toward redesigns? The team behind the new design of Intercom's Inbox walks readers through this delicate process.

A well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

Over the past few months, I've reviewed dozens of product design portfolios.

One of the great things about designing digital products is that our products are never finished. We can continuously change them over time, whether that's based on user feedback, changes in the market or new technological capabilities. Change is not just unavoidable. It's also necessary.

UI methodologies like Atomic Design bring logic and structure to individual screens. Now it's time to extend that thinking to every aspect of your product. Here's a little mystery. Why is it that - a bit like hangovers and pop music - most products somehow seem to get worse with age?

When we released our new messenger last year, we added the ability for customers to create rich, personal profiles so their users would always know there's a real person on the other end. The problem? Nobody was using the feature. Shortly after release, only 13-15% of customers had fully completed their profiles.

You product can get millions of signups or downloads, but it counts for little if you can't get new users past the first few hurdles. Entrepreneur, author and investor Scott Belsky calls this your product's "first mile", and he's seen first hand what it takes to get it right.

The relentless march of technological improvement means that by their very nature technology businesses fail. That's why as founders, product people, marketer - or whatever our role is - we need to be acutely aware of all the different technological shifts happening in the industry and consistently ask ourselves if and how these things actually affect us?

There is no "right answer" in design. To stay on the right track you need to really understand the problem you're trying to fix and constantly get feedback from the people you're designing for. But even if you're talking to them it's easy to get stuck designing on your own.

Messaging looks set to disrupt the computing landscape but not for any of the reasons you might expect. Chat's threaded UI, where all communication and actions are placed in a clear context of who, what and why, is the killer feature that's been around forever and yet everyone is overlooking.