What ADHD feels like to me
While we have made great progress in understanding ADHD, it can still be difficult for some to grasp the impact it has on those who struggle with it.
Category: Psychology
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Familiar vs Novel
A look into when it’s acceptable and perhaps even advantageous to design for novelty.
Tesler’s Law
A look at inherent complexity and insights on how designers can effectively manage it.
Spotify Wrapped: 6 psychology principles that make it go viral every year
Learn how Spotify uses psychology to create one of the most anticipated yearly events in the music industry.
Why are Western apps more minimalistic than Asian apps?
The digital behaviour traits of individualism and collectivism.
The negative impact of persuasive design
Why the discussion around the detrimental impact on the user and the environment is non-existent.
Framing Effect: Why context affects decisions
Learn what the Framing Effect is and how to apply it to improve user experience without relying on unethical dark patterns.
60 UX Cards to Discover Cognitive Biases
Download this free deck of 52 cognitive bias UX cards to learn how cognitive biases might influence user behaviour.
The Psychological Depths of Rock-Paper-Scissors
An excerpt from veteran game designer Greg Costikyan’s book “Uncertainty in Games.”
Using dark patterns to overcharge for pizza
A study on how Dominos (and Pizza Hut) use dark patterns, UX tricks and design psychology to overcharge customers.
3 lessons from Bumble’s onboarding
An early activation and monetisation masterclass (or is it?)
The Psychology Behind Loom’s Explosive Growth
Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.
Design Psychology: 4 Principles That Empower Designers
You might not know it yet, but you beautiful designer, have an almighty power in your hands: the power of Design Psychology.
Three Principles of Ethical Research That UX Can Take From Academia
Product users and research teams can both benefit from these techniques.
ChatGPT Is Constantly Tricked by People, but Who’s Fooling Who?
Why does ChatGPT seem so smart, but is so easy to trick? A psychologist’s experiment and take on ChatGPT’s and their own limitations.
Neurodiversity Design System
The NDS is a coherent set of standards and principles that combine neurodiversity and user experience design for Learning Management Systems.
The heuristics of Neurodesign
A guide to design for the brain with intention and results.
Behavioural Design 101: Psychology mechanisms in persuasive design
Learn the basics of behavioural design and the mechanisms that companies use to influence people’s decision-making process.
Mental Models: why expectations drives user experience
This case study shows you how to use Mental Models to improve your product’s user experience.
Zeigarnik Effect: Why it’s hard to left things incomplete
Learn what the Zeigarnik Effect is and how to apply it to improve your product without relying on unethical dark patterns.