If you work in digital product design, you are probably familiar with the concept of user testing. Putting a prototype in front of real people lets you to find out whether they actually like the thing you're building. It also allows you to uncover all kinds of usability flaws before releasing your product or feature to (potentially) millions of people.

When I tell people that the ellipsis (...) is the most amazing character ever, most people look at me like I'm crazy. Before you label me a lunatic, let me try to explain. For decades, interface designers have been using the ellipsis to communicate all sorts of important details to users.

Here at Fantasy, we tend to publish our thoughts on broken industries from healthcare to e-commerce using the question; " what if? ". Recently we focused on a mobile experience and the popular genre's of travel and dating.

In the early days of running a startup, it's hard to surprise anyone - the biggest challenge is getting anyone to discover you in the first place. Because of this, most startups, especially those who follow the principles laid out in books such as "The Lean Startup", tend to work in the open.