GV's Guide to UX Research for Startups
Since 2010, we've helped hundreds of GV startups use UX research to answer critical business questions and to build more successful products.
Since 2010, we've helped hundreds of GV startups use UX research to answer critical business questions and to build more successful products.
Recently, Jared Spool caught my attention with an article about how Netflix's performance engineers are actually designers. It's a provocative idea, but it makes sense. His argument is that everyone in your organization (including performance engineers) designs the product, not just the people with "design" in their job titles.
arning: This is a post about branding, but I'm no brand expert. For most of my career, any mention of the word brand made me uncomfortable. I figured it was a fine line between "brand exercise" and "total waste of time." I was forced to confront my branding heebie-jeebies five years ago, when I joined Google Ventures.
What to do when your team is focused on unimportant details Last week, I met with two companies that are building incredibly complex, ambitious medical products. One of the companies is trying to fundamentally improve cancer outcomes in a way that could save millions of lives.