The mission of the Facebook Immersive Design team is to enable people to experience moments as if they were there. We believe the ability to tell and experience stories unbounded by a rectangular 'frame' allows people to connect more deeply with those moments and ultimately each other.

arning: This is a post about branding, but I'm no brand expert. For most of my career, any mention of the word brand made me uncomfortable. I figured it was a fine line between "brand exercise" and "total waste of time." I was forced to confront my branding heebie-jeebies five years ago, when I joined Google Ventures.

Years ago I was driving back to Chicago from Wisconsin. On the Illinois side there are a couple of rest stops over the tollway. It's a great place to get some gas, grab some caffeine, and stretch your legs a little before the final 50 miles home.

Another day at the office. It's getting close to lunch, but you feel like you haven't done much so far. You've read all the emails, replied to a few questions, had a meeting with John, wait - first IM-ed John and reminded him about the meeting... And now you're pinging

Smashing Magazine is changing: a new design, a new layout, a new technical stack, a new printed magazine, a new Smashing Membership, and the same good ol' obsession with quality content. Here's a sneak preview of what's coming up.