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The need for technical skill in graphic design continues to grow as technologies and interfaces change. Yet, how have fundamental understandings of visual hierarchy, perception and composition changed along with new interfaces? The modern concept of human visual perception is rooted in psychological study.

It is a reflex born of years of habit: You see a button, press it and then something happens. The world is filled with them, such as doorbells, vending machines, calculators and telephones. But some buttons we regularly rely on to get results are mere artifices - placebos that promote an illusion of control but that in reality do not work.

In February 2016, we launched a new dynamic visual identity to reflect the ongoing evolution of Uber.In 2010, Uber launched as a way for 100 friends in San Francisco to get luxury rides-everyone's private driver. Today, we're a transportation network sp...

Our mailboxes are filled with these. We anxiously wait for them. Say hi to client feedback! We must admit clients are not always wrong. True, the cat in this poster is anxiety-inducing, let's put a " lol cat" instead. More seriously; an excess of marketing, consensus, and politically correct were never behind a memorable project.